Wednesday 18 May 2016

Behind The Brand: Perricone MD

Perricone-MD-brand-history

Date of Birth: 1997

Founder: Dr. Nicholas Perricone

History: If you don't already know, Dr. Nicholas Perricone is a board-certified Dermatologist (as well as a world-renowned healthy aging expert & New York Times best selling author). He created a name for himself when he started researching ways to prevent and reverse the negative effects of chronic and sub-clinical inflammation - which he argued was the cause of aging and disease. As far as Perricone is concerned, ageing is not a natural process, it is a disease; an inflammatory disease...

It was Perricone’s inflammation theory that inspired him to create one of my all-time favourite skincare brands. As a trained skin doctor, Perricone wanted to create products based on science that would truly preform for the consumer (no bullshit beauty, basically). And to do this, he spent two decades studying which antioxidants had the greatest powers when applied to skin. From his findings came dozens of US and international scientific patents for the treatment of skin and systemic disease, for reversing and preventing damage to skin caused by factors such as age, the sun, the environment, and hormonal changes. The final result was the series of advanced anti-aging topical treatments that we know (and love) today.

Perricone-MD-history

Offerings: Perricone MD offer everything to meet your skincare and makeup needs - from serums, eye creams and a lipstick to chemical exfoliators and a highlighter.

Hero Products: Cold Plasma, Face Finishing Moisturizer, Skin & Total Body Supplements, No Foundation Foundation and Neuropeptide Eye Therapy.

Availability: Perricone MD is sold across the globe but if you reside in the US of A, you can find the brand at Sephora, Nordstrom and ULTA. If you are based in the UK, you can get your Perricone fix at SpaceNK, John Lewis and veryexclusive.co.uk.

Website: perriconemd.co.uk

Price Points

Moisturisers: up to £225.00 / $290.00

Serums: up to £129.00 / $185.00

Cleansers: up to £46.00 / $55.00

Treatments: up to £280.00 / $325.00

Makeup: up to £45.00/ $60.00

Perricone-MD-skincare-history

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