The Promise: "Revolutionary, intense, super shiny color for lashes. The patented mascara formula gives lashes length, volume and curl with deep, saturated color like never before"
The Price: £25.00 / $29.00
The Stockist: Debenhams / yslbeautyus.com
The Application: Applying the YSL Vinyl Couture mascara couldn't be simpler. I have a theory that the greater the mascara, the longer it takes to master applying it, however this is not the case with this beaut. It is so easy to use that its amazing benefits are achievable whatever your application technique - a gorilla could apply this shit.