Founder: Mario Badescu
History: This iconic American skincare brand was founded by Romanian-born Mario Badescu, a skincare specialist who dreamed big. With a background in chemistry and cosmetology, Mario left Romania, traveled to America and opened his famous New York salon in 1967. Mario Badescu's salon was located at 320 East 52nd street and still exists today. It is a 36 treatment room facility that preforms up to 200 facials per day!
After opening his salon in the sixties, Mario Badescu soon became New York's most sought-after Esthetician, gaining popularity for his classic European-style facials. Mario then began creating his own botanically-based skincare line, focused on the philosophy that skincare products should be gentle, simple and effective. Like his famous facials, the Mario Badescu skincare line became a huge success and, for the rest of his life, Mario continued to conduct research in his laboratory and test his innovative products in his salon. Lucky for us, the results of his never-ending hard work are still available to purchase today.