Sunday, 23 June 2013

Behind The Brand: Burt's Bees

Date of Birth: 1984

Founders: Burt Shavitz and Roxanne Quimby

History: Born in Maine, Burt's Bees started its beauty journey as a candle making company created by beekeeper Burt Shavitz and artist Roxanne Quimby. The candles were produced using excess wax from Burt's honey business and were an instant success when they launched. The brand quickly grew from making candles to creating the iconic lip balms and now Burt's Bees offer close to 200 products for the face, body and hair. Roxanne bought Burt's share of the company in 1993 and the company was eventually acquired by The Clorox Company in 2007. Despite the sale, Burt's Bees has stayed true to its mission of creating truly natural products that have a positive effect on both customers and the world.

USP: Burt's Bees create simple but effective natural beauty products. The brand believe that what you put on your body should be made of ingredients you can spell and pronounce.

Giving Back: In 2007, Burt's Bees established The Greater Good Foundation, a non-profit, charitable organisation designed to further the brand's mission of responsible environmental stewardship. The Greater Good Foundation empowers non-profit, grassroots initiatives whose efforts inspire Burt's Bees, particularly in the areas of protecting honeybees, supporting sustainable agriculture, and supporting the brand's local Durham community. Since its inception, The Greater Good Foundation has issued $1.2 million in grants.

Offerings: Burt's Bees offer everything from skincare and hair care to toothpaste and deodorant

Hero Products: Beeswax Lip Balm, Almond & Milk Hand Cream, Hand Salve, Lemon Butter Cuticle Cream and Peppermint Foot Lotion

Availability: If you are based in the UK, you can find Burt's Bees at Boots, John Lewis and Debenhams. If you live in the US, you can find Burt's Bees at Walmart, ULTA and CVS. 


Price Points

Face Creams: Up to £19.99/$25.00

Cleansers: Up to £10.99/$10.00

Treatments: Up to £19.99/$25.00

Lip Treatments: Up to £4.99/$5.00

Bodycare: Up to £19.99/$18.00

Haircare: Up to £9.99/$8.00

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